Francesca Ghini
Artdirector Artistic director of contemporary art Ceo of Circo Bianco

Francesca Ghini – Creative Director of Emotions in Motion

With over 15 years of experience in live entertainment, Francesca Ghini stands out as a visionary Artistic Director for Theme Parks and a leading Show Creator for Amusement Parks. Her artistic journey has taken her across Italy and Europe, producing high-impact events for luxury brands such as Fendi, and designing unforgettable experiences for some of the most important theme parks.

In addition to her strong foundation in fashion and branded entertainment, Francesca has become a key figure in custom shows for theme parks, combining immersive storytelling with cutting-edge technology. For example, her productions often blend original music, live performance, and visual design to create powerful emotional experiences.

Furthermore, her work in creative direction for attractions and entertainment design for leisure parks reflects a deep understanding of audience engagement. Every project is conceived to surprise, entertain, and connect — whether it’s a family-friendly park show or a spectacular night production.

As a result, she has earned a reputation for delivering spectacular live shows and immersive entertainment experiences that exceed expectations. Indeed, her creative vision is both bold and adaptable, allowing her to tailor each concept to the unique identity of the client.

Meanwhile, Francesca continues to work as an entertainment consultant for parks, guiding international teams through all stages of development — from concept to show production. Although each collaboration is different, the goal remains the same: to bring magic to life through unforgettable live entertainment.

Consequently, her leadership in international show production contributes to shaping the future of themed entertainment worldwide. However, what truly defines her approach is the belief that every show is not just a performance — it’s a world to live in.